Secret Sales buys German retailer Dress-for-less

April 4, 2024

Founded in 1999, Dress-for-less sells discounted products from premium fashion brands including Tommy Hilfiger, Calvin Klein and Marco Polo to more than 45 markets around the globe including Germany, Austria and Switzerland, fulfilling more than 80,000 orders annually.

In 2023, the business sold more than 2.5 million products, with a turnover exceeding €100m (£85.7m).

As part of the acquisition deal, Dress-for-less will retain its name and design, but will benefit from Secret Sales’ back-end technology platform and an inventory worth in excess of €3bn (£2.6bn) from 2,400 luxury and high street brands, including Dolce & Gabbana, Puma, Kurt Geiger and Versace.

Secret Sales CEO Chris Griffin, who acquired the marketplace in March 2020 with business partner Matt Purt, said: “Secret Sales is set to dominate off-price fashion and beauty, and more importantly give brands, through one partner of choice, a route to control and profit from their non full price strategies across Europe.

“We see it as our number one goal to protect a brand’s equity while driving increased profits to their P&L [profit and loss statement]. By delivering these objectives and driving our growth strategy we are delivering our promise to our partners.


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“The retail space hasn’t had it easy, but we’re continuing to see unprecedented growth in the off-price space. Dress-for-less is second-to-none in the space in Germany and forms a key part of our growth. For brands and retailers, the potential for pan-European control and expansion offers significant revenue opportunities. And, for Secret Sales and Dress-for-less’s customers alike, there is now more choice than ever before.”

In September 2023, Secret Sales as part of its European expansion plans. In November, the business and bolstered its leadership team by

As well as the UK, Ireland and now Germany, Secret Sales also operates in

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