Seasalt, a Scottish clothes company, has revealed ambitious plans to enter the North American market.
With programs for 20 sources over the following three years, the company plans to open its first business in America in June.
The brand’s latest focus is on the northeast, specifically the eastern coast, and the first store will be in the New England region. Seasalt will be the sole operator of the US businesses.
Paul Hayes, the CEO of Seasalt, stated that today is a historic day for the company as it declares its purpose to opened its first salt-filled locations in North America. With up to 20 businesses planned to open over the course of the next three decades, we have our sights firmly fixed on the US marketplace.
” Our US market entry strategy has been in development for some time now, and through our relationship with Belk as a catalyst to hasten our development, we have built firmly in the nation.” We are convinced that our reputation for outstanding customer service, along with the natural creativity and value of our goods, positions us for achievements. Our distinctive Seasalt offering may provide something new and exciting to customers in America. ”
Jason McNary, who joins the team as consulting director ( North America ) and reports to CEO Hayes, will be in charge of US expansion. McNary is a confirmed leader with extensive expertise in the fashion industry. He is well known for his in-depth knowledge of DTC models and his capacity to create brands all over the world. He most recently served as CEO of the Colonial jewelry company UNOde50 and as president of French fashion house Agnés B.
There is still a lot of work to be done, but so far, US customers have been very beneficial in their responses, he continued. It’s crucial to have physical locations where the Seasalt model may expand. We are eager for the upcoming phase of development. “”
