MCLENNAN COUNTY, Texas- With the aid of well-known brands like Ariat, a local company that began selling clothing items with designs that deviate from the norm is then expanding.
According to Hunter Harlow, “it all began with the simple desire to make great scarves.”
A clothing company called Sendero Provisions was born out of a Baylor grad school initiative.
It” just quietly took off from there,” he said, adding that “our companions liked it and we improved at social media and digital advertising.”
Hunter Harlow is the creator of outdoor-inspired clothing, and he has established a firm in Waco.
” I’m a Baylor graduate, I adore Waco, and I really want to contribute to the expansion of the company.” He said,” We thought it was unique to be doing that here in Waco.
What makes Harlow and his team ‘ inventive and distinctive approach stand out in his models.
We just listen to Willie Nelson music and drink Lonestar, and that’s the direction for all of it, Harlow said.” I do n’t know how to describe it.”
And it was that unconventional appearance that caught the attention of well-known companies like Free Citizens, Urban Outfitters, and now-famous northern wear brand Ariat.
He said,” We simply turned what we believed to be Western clothing and traditionalalism in that sense upside down and that equals Sendero.”
At the Hotel Herringbone in Downtown Waco, which is scheduled to open early the following month, Harlow intends to establish a Sendero Provisions shop.