The conventional wisdom might be to say that Amazon sells pretty much everything otherwise across its system and as part of its evolving habitat in light of the recent announcement that it is partnering with Hyundai. Why not trucks then?
Amazon did begin selling Hyundai vehicles on its website as previously announced earlier this month, starting in the second quarter of 2024. Hyundai will be the first product that customers can buy, according to the press release outlining the joint efforts, and auto dealers will now be able to sell cars in Amazon’s U.S. retailer. Of course, this implies that the squad will also include different automakers.
Additionally, it’s safe to assume that Amazon positions itself to provide car-centric platforms like TrueCar, CarMax, and others with some competition for consumer and dealer loyalty as more automakers sign on over time. Particularly for the sellers, there is the chance to expand their individual reach beyond their online efforts and take advantage of the benefits of holistic options to deliver their vehicles to customers.
How the vehicles may be delivered to the mighty doorstep is a crucial factor.
If Amazon has a hand in the final mile ( pun intended ), the release makes no mention of it. However, due to the additional services it offers to merchants and businesses, realization has become a more significant aspect of the Amazon identity, as has been widely reported in recent years.
The alliance even specifies” chosen payment and financing choices,” which is important to keep in mind.
Get with Prime conjures up the image of someone ordering the Elantra of their dreams, checking out with Amazon Pay, and having the vehicle arrive in a day or two along with another order for something completely unrelated but ordered through Amazon—possibly books or attire for the weekend getaway that would be the first tour of the elantra.
Connected Potential and Market Potential
There is proof that the platform approach to buying cars is a market that is 1 ) fragmented, 2 ) massive, and 3 ) prime for click-throughs and eyeballs. The auto industry generates about$ 1.2 trillion in annual sales, and the largest dealer only holds a 2.3 % market share, according to Carvana’s online presentation materials. More than 60 % of consumers may think about purchasing their cars online, and about 86 % of automobile buying involve at least some online research and investigation.
Additionally, Amazon/Hyundai announces the use of Alexa in a variety of utilize cases. According to the release, Alexa will be used” for entertainment, shopping, smart home changes, and calendar investigations” in cars. The time may come when using Amazon Give to complete a transaction, browsing and buying behind the wheel uses the spoken word to purchase goods, such as the day coffee, gas, in-transit entertainment for the kids, and perhaps even the shirt you’d need available for you in an hour or two. Bills, after all, are starting to play a bigger role in new versions of in-vehicle features because they’re part of announcements from companies like Mercedes-Benz, which is working with Visa, and J. P. Morgan, who is collaborating with Volkswagen.
The Alexa features that will debut in 2025, according to Amazon and Hyundai,” control” their smart homes from the street, such as asking to warm them up on the way home, double-checking doors, managing bright lighting, and automating bright routines. According to PYMNTS Intelligence information, 58 % of consumers may choose voice over coding or using a tablet because it is quicker, easier, and more convenient than performing manual tasks.