Disclaimer: This article contains mentions of abuse and physical abuse. Reader choice is advised.
Brandy Melville, a well-known European clothing brand, is the subject of HBO’s Brandy Hellville & the Cult of Fast Fashion. It premieres on the system this Tuesday, April 9, 2024, at 9 p. m. ET. It will be available to stream on Max afterwards. The film examines the company’s alleged toxic work environment and dangerous hiring procedure. Per Billboard’s press release, the film includes conversations with former people, inside resources, and experts.
According to Times Now and The U. S. Sun, Silvio Marsan and his brother Stephan Marsan, the latest CEO, founded Brandy Melville in the 1980s. According to The New York Post, the model was first introduced in Italy and then expanded to the US in 2009. The U. S. Sun stated that in 2012, Franco Sorgi, a previous shop owner, was behind the initial Brandy Melville store beginning in Canada. Finally, the manufacturer expanded in the United States and Canada. The company has locations in 15 nations and more than 80 locations all over the world.
The New York Post, referring to a Business Insider record, stated CEO Stephan Marsan perpetrated dangerous behavior. His stores reportedly just hired white, slim, pretty girls, while he was heavily involved in the hiring process. The details of this hiring procedure were deemed hazardous by many of the brand’s original employees and experts. Allegations even suggest that the dangerous work atmosphere was fueled by prejudice, sexism, anti- Semitism, body shaming, and sexual assault.
Brandy Hellville & the Cult of Fast Fashion: Why is Brandy Melville provocative?
]embedded articles]
According to Business Insider India, per the 2021 Insider statement, Franco Sorgi, a former business owner, claimed Stephan Marsan showed prejudiced actions. Sorgi, who opened the second Brandy Melville business in Canada in 2012, Marsan was against hiring Black people. Also, the CEO did not need Black and heavy customers to damage the brand’s name.
The New York Post stated that Brandy Melville introduced the “one- sizing- fits- most” plan on Marsan’s information. This occurred after he reportedly told the company’s outlets to only have the three smallest dimensions on the floor in 2013.
Per the shop, Marsan gave certain instructions to Luca Rotondo, who was once the company’s Senior Vice President, for the hiring process. Rotondo told Insider that “he did n’t want” black or fat women in his stores. In the end, this led to lots of employee layoffs due to race or physical appearance.
According to an editor’s report, Stephan Marsan demanded that Brandy Melville employees send them long photos. Supposedly, the administration played friends with female workers, dubbing some of them” specific snowflakes”. They were given special access to a balcony in Soho that the business owned, among other things. These female workers were also taken on trips to places like Italy and Hawaii by the organization.
However, the extra care frequently led to alleged inappropriate conduct and sexual abuse. A boss who remained unidentified claimed that a man who owned several Brandy Melville shops sexually assaulted her in the alleged Soho roof. The alleged sexual assault victim claimed,” They would be doing people a favour by shutting this enterprise over.”
Also, allegations make it sound like female employees had to completely strip off and try on new clothes in front of male administration. Stephan Marsan sent a party called Brandy Melville gags some dangerous text messages, according to the inside statement. These emails sent to the said party, comprising some 30 friends and inc- workers of the Brandy Melville CEO, were reportedly racist, misogynistic, and anti- Arabic.
One of Marsan’s several racist emails included a photo of the Happy Times show with a racist message. It pointed out the lack of Black persons in the present and said,” That’s why it was called’ Happy Days.'” He likewise reportedly made more than 20 Adolf Hitler sources, including a photograph that said,” Nobel Prize for cookout”.
According to an official media discharge, Brandy Hellville & the Cult of Fast Fashion are trying to find the said toxic lifestyle. The overview discusses Brandy Melville’s change into a young brand worldwide. The company claims to promote an “unattainable visual, fueled by Instagram promotions featuring its own people and pick” Brandy women.”
HBO’s video includes interviews with previous Brandy Melville workers, executives, and clothing insiders. Also, it features Kate Taylor, a common investigative journalist, alongside Alyssa Hardy, a former style director from Teen Vogue, among several others.
The video will include” troubling records from former professionals” as they “reveal a troubling dangerous function environment”. These disclosures cover the company’s “discriminatory recruiting strategies.” The documentary also reveals the “inner workings of a company that flourished by establishing difficult beauty requirements” for both staff and customers.
Brandy Hellville & the Cult of Fast Fashion is helmed by Eva Orner. The film producers are Orner, Jonathan Chinn, and Simon Chinn. David Kraemer is the series manufacturer, Claire Didier is the writer, and Nick Higgins is the director of photography.
The HBO film about Brandy Melville will air on April 9, 2024.