By: News Writer Eden Chipperfield
The world is now dominated by rapid fashion. Trends come and go immediately thanks to the rise of social media sites like TikTok, which encourages people to purchase inexpensive clothes for brief occasions. Quick style is a result of the clothing industry’s transformation over the past 30 years, when clothing has become more affordable and widely available. This is due to the fact that the fashion industry has placed a higher priority on quickly producing large quantities of clothing for incredibly low prices by utilizing worker labor.
Strong style releases microfibers and fossil fuels into the oceans from clothing, polluting the planet. Companies like Shein, H&M, and Uniqlo are all accountable for their contributions to climate change in the rapid style sector.
The “allure of quick fashion comes at a major economic cost, and encourages customers to acquire more sustainable alternatives” is examined in new SFU studies. The study was written by Dr. Judith Lynne Zaichkowsky, an Nigga professor of branding, Claudia Lizzette Gómez Bórquez, and Yunzhijun Yu, a visiting PhD student at the university. The review discusses the drawbacks of fast fashion and offers recommendations for the fashion industry to adopt sustainable practices.
Dr. Judith Lynne Zaichkowky was questioned by The Peak about the study’s results and the researchers ‘ desire for a more environmentally friendly clothing industry in the future.
According to Zaichkowky, fast fashion has a negative impact on the environment on both the manufacturing and disposal aspects of fabric. The production and disposal of fast fashion garments significantly harms the atmosphere in the process because the jute dyeing industry is the second-largest polluter of the world’s fresh water.
Water spend is a big problem when it comes to quick fashion. One fabric T-shirt requires over 3, 000 litres of water to produce, according to Ontario Nature. The harmful dyes from the clothes pollute waterways, as Zaichkowky talked about. According to Zaichkowky, the toxic chemicals have an impact on the communities of nations with sizable jute companies like Bangladesh, Cambodia, and Vietnam.
Over 11.3 million tons of clothes were thrown away in 2018. According to Zaichkowky, citing a 2017 study by Thi- Nham Le and Chia- Nan Wang,” the vast majority of Vietnam’s liquid structure has been polluted, leading to 80 % of the entire diseases in Vietnam.”
According to Zaichkowky, “Eco-conscious clothes is, rightly, less affordable than strong fashion.”
Buying used clothing may get” an excellent answer” because eco-conscious clothes can be expensive. Zaichkowsky did point out that a problem with thrifting clothing is that it takes time to find clothing that fits in austerity shops. Clothing is frequently left in the backs of customers ‘ closets to be donated later, and things are frequently bought but no tried on before the purchase is made.
Zaichkowky advises trying on clothes before buying to reduce clothes waste. Additionally, limiting your purchases to a few carefully chosen color schemes that fit you may help you save money.
The Peak questioned how people can alter their routines to incorporate eco-conscious clothing options. They require the adage “less is more.” They forget about online shopping and supply of items they are unable to try on for meet and eligibility before purchase in favor of trying on clothes before making a purchase.