Startup gets £2.2m to ‘ jump, research and obtain ‘ clothes in 60 hours

August 9, 2024

Hey Savi, an AI-powered research and advice platform, has secured £2.2m pre-seed funding to stir up what it describes as the “outdated” browsing experience.

By connecting customers to retailers who have clothes in property with the right size and at the most reasonable price, the business aims to help consumers find their ideal outfits in under a moment.

Users will be able to search for clothing items on Hey Savi’s system using words or images when it launches. Hello Savi claims that its AI types can analyze and interpret fashion and clothing items to make recommendations for customers.

The models use a combination of criteria like suit, color, cut, size, and type to determine exactly what the consumer is looking for.

The company was founded by Victoria Peppiatt, Angela Vinci and Sarah Daniel. Hey Savi claims the money square is one of the largest pre-seed sessions by an all-female-founded UK business.

Angela Vinci, the agency’s CPTO and co-founder, told UKTN that the program is still in the early stages of development and may start in first 2025.

The “goal remains for consumers to be able to jump, search, try and get in 60 hours”, Vinci added.

Vinci said the company did have three ranges of income: affiliate marketing, subscription model and data commercialisation.

Hey Savi secured funding from spirits from Boardwave, Founders Capital and the WITSEND society.

Daniel, who is co-CEO with Peppiatt, said:” As a management team, our combined knowledge is very powerful. Our philosophy to give a “people-first” society, along with product quality, may set us apart from our closest competitors in this area and will serve as the engine for our business in the UK and internationally as we build the company from the ground up.

Rise of style software

Technology is gaining more and more of an influence in the fashion industry. One for example is The Drop, a company that uses proprietary technology to enable customers to purchase bespoke goods.

The business attempted to address the problem that traditional retail strategies concentrate on producing large numbers of clothing in standard and improper size, leaving customers to “make do” with whatever they can get off-the-rack.

By using software that enables users to place a 2D display onto a 3D design pattern, big names like Burberry have also experimented with the crossing of systems and style. In 2021, to launch its new signature Olympia bag, Burberry hosted a series of VR pop-up experiences with Harrods.

According to a report from Dealroom for 2023, the UK was ranked fourth globally for VC funding for digital shopping startups, with Londoned e-commerce companies earning$ 5 billion in 2021.

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