Levi Strauss & Co. and Avery Dennison have collaborated to create an NFC-chip-enabled piece that gives San Francisco 49ers season ticket holders access to a superior experience at the touch of their smartphone.
The house iron-on piece embeds an NFC chip using Advertising TexTrace Heat Seal LoG to commemorate the 49ers ‘ ten months in Levi’s Stadium. Customers can obtain a” Thank You, Season Ticket Holders” video information from general manager John Lynch and ten times ‘ value of sports shows when they tap their handset.
Patches are sent to all season ticket recipients via yearly gift containers at the beginning of the year. It is intended to encourage teams, leagues, and brands to embrace digitally enabled clothing as a form of fan relationship.
Fan wedding chances are at the heart of any professional sports team, said Steve Mason, vice president and general director Embelex, Avery Dennison. Avery Dennison takes great pride in its digital solutions, which link the natural Embelex product to our digital capabilities.
” In a dynamic environment like professional sports, we anticipate additional adoption of these one-to-one fan activities and new lines of communication to available.” There are countless opportunities.
According to Kevin Hilton, vice chairman of business partnerships at the San Francisco 49ers,” This work is a perfect example of partner cross-collaboration.” We’re appreciative of Avery Dennison’s strategic present of NFC technology to Levis and thrilled that all parties collaborated to design this celebratory patch as a unique and pertinent way to express our gratitude to season ticket holders.
According to chief marketing officer Alex Chang,” the monthly Time Ticket Member gift is a significant way we thank our most devoted fans.” We are pleased to collaborate with Avery Dennison and Levi’s to offer an unique and incredibly interesting experience utilizing the Embelex solutions offered by the company this season.
Avery Dennison Smartrac acquired Integrated RFID materials business TexTrace at the beginning of next year. Since therefore, Avery Dennison has collaborated with The R Collective to provide QR code names for company accountability in its clothing for the REVIVAL project.
The business has also teamed up with Amazon to expand on Only Walk Out, a machine vision buying remedy that uses RFID systems for softlines, clothes, and sports goods.
Another development for NFC is a tag with reactive perceiving technology that enables users to use their smartphones to determine how much liquid is still inside an object even when it is hidden from view on the outside.
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