According to a Bloomberg record, Nike has appointed Muge Erdirik Dogan, the former head of Amazon’s style division, to succeed him as chief technology officer.
Nike CEO John Donahoe emphasizes Dogan’s in-depth understanding of how technology does speed up development, efficiency, and generate growth in an internal email that was apparently reviewed by Bloomberg.
Following the publication of this narrative, Nike released a statement confirming Dogan’s session.
According to Linked In, Dogan has worked for Amazon for sixteen times, holding a variety of positions in the customer and supply departments before taking on the position of president of Amazon Fashion in 2021.
The news that Jenny Freshwater, a seasoned business veteran, may succeed Dogan as vice chairman of style and fitness coincided with his immediate departure from Amazon. Water most recently served as Amazon’s vice chairman of visitors and marketing systems.
The financial behemoth is currently completing the shutdown of its two brick-and-mortar clothing shops in California and Ohio that sell Google Style clothing. The firm announced a strategic move last week to support its e-commerce fashion business in its place.
At a time when Nike is investing more quickly in its IT and modern capabilities, Dogan will join the company. In response to recent intensifying online approaches that “fuel engagement with our businesses and develop strong consumer associations around the world,” CEO John Donahoe stated the company is” comfortable” and ready to “kick it into a new gear.”
According to Matt Friend, Nike CFO, a sizable percentage of Nike’s selling take place online, making strong IT infrastructures and forward-thinking technology command all the more crucial. Customers are spending more time in physical stores, but 90 % of their shopping trips begin online, according to Friend, who shared the information on the phone.
This article first appeared on the website for CGT, a girl release.