Rejina Pyo links up with Hurr for clothing rental

Rejina Pyo is the latest luxury name to link up with clothing rental specialist Hurr on a rental offer.

Her new “carefully curated” edit comprises “10 staple Rejina Pyo looks” on the leading circular platform. 

The pieces are available to rent from £53 (compared to the mid-to-high hundreds that, say, a Rejina Pyo dress retails for).

The edit includes “event-ready metallic dresses, tailored denim and suiting to elevate work wardrobes,” we’re told.

“I believe alternative models like rental will play a big part in creating a more sustainable further whilst still providing the opportunity to express ourselves through what we wear. We are excited to partner with Hurr and encourage our customers to explore fashion this way,” said UK-based Pyo who has a store in London’s Soho.

Hurr has become the rental platform of choice for many premium and designer labels. In the last year it has announced rental deals with names as diverse as Coperni, Sandro and Cecilie Bahnsen.

And as the rental segment grows, earlier this year, Hurr launched its first-ever out-of-home (OOH) marketing campaign.

The company said at the time it was a “seminal moment” for it as it brought its latest marketing creative to life across major London commuter hotspots.