Individuals are improving and reducing their wardrobes owing to Ozempic.
Merchants are beginning to notice that customers are purchasing more clothing in smaller size as weight-loss medications like Ozempic and Wegovy start to take over.
About 15.5 million Americans, or 6 % of people worldwide, have tried intravenous weight-loss medications to slim down, according to a study conducted in March.
According to business executives and shoppers, those on the weight-loss trip are also changing up their tone, opting for more strong and body-hugging clothes and risqué looks, according to business executives and shoppers who shared with the Wall Street Journal.
Although these executives made it clear that there is no way to be certain that the weight-loss drug craze is the root of the trend, they also explained that this kind of shift to smaller sizes is something they have n’t seen before.
More consumers are switching to smaller sizes today than at any time in the past 15 years, according to Jennifer Hyman, co-founder and CEO of Rent the Runway.
Normally, companies are responding by changing what they’re selling, offering flexible bras instead of fasteners, plus more absolute appearance.
” When you are more secure in your body, you are more willing to try rougher appears”, Hyman said.
” Before, I was anxious about my body”, 32- yr- ancient Maggie Rezek, who lost 60 lbs on semaglutide, told the Journal. ” Today, I feel like I fit better in attire. That empowers me to outfit up and look more fashionable.
This change also represents a 180-degree change from the body positivity movement and recent fashion culture, where many merchants struggled to put larger-size options to provide Americans ‘ weight.
” Over the past month, our stores have been telling us they need smaller size”, Abhi Madan, Amarra’s inc- founder and artistic director, told the WSJ.
Even though there was a rise in demand for larger sizes in the wake of the COVID- 19 pandemic, Amarra, which sells evening gowns and other formal wear, has increased to sizes as small as 000 and is now selling more sizes in the 0 to 8 range than in the plus-size range of 18 to 24.
The change in the sizing” curve” also potentially affects retailers financially, according to Prashant Agrawal, founder and chief executive officer at Impact Analytics.
Retailers will be affected enormously by the slimming down of America, which could cost them about$ 20 million annually due to inaccurate size trends. These weight loss losses will only grow as more people take GLP-one weight-loss medications, according to Agrawal.
Retailers typically make purchasing decisions for upcoming seasons at least six months in advance, and if this impact is neglected, it will have an impact on sales that will continue well into the holiday season and beyond.
The demand for the largest sizes has decreased by half in the last year, according to Edmond Moss, AllStar Logo’s sales director.
” We used to sell a lot of fleece jackets in extra, extra large”, Moss shared. ” Everything has now decreased by at least one size.”