On TikTok Shop, Zara debuts.

November 24, 2023

Users can now buy Zara’s clothes straight through the social networking, making it the most recent brand to debut on the TikTok store.

Through TikTok, the clothing retailer is offering a hand-picked selection of its women’s, children, and menswear collections.

People can scroll down the listing page to see more images, and the items come in a variety of sizes.

Zara Tiktok


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Users wo n’t need to exit the app to shop the item thanks to the fashion retailer’s partnership with TikTok shop, which allows it to directly tag products in its own videos.

It occurs as Zara adopts a new marketing strategy and has experimented with more user-generated content ( UGC ) versus traditional editorial style online product displays.

In recent months, TikTok has expanded its store offering, introducing a new “refurbished systems” goods category where customers can purchase used mobile phones and tablets.

In order to make it “easier” for traders to sell their goods on the store, the social media platform unveiled a fresh transportation program for UK buyers in August.

The” Fulfilled by TikTok” ( FBT ) service handles the “time-consuming” logistics so that retailers can concentrate on the other aspects of their operations.

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