North Eastern clothing you live more than one life, according to pre-loved clothing.

January 17, 2024
Eastern Network by Tania Sangha
Getty Pictures Bride and groom are holding their hands of each other. The groom is wearing a cream white outfit with a sparkly red and the bride is wearing a maroon outfit with intricate silver and golden designs, with orange and red coloured henna on the front of her hands.Getty Pictures
South Asian wedding attire tends to be a flashy matter.

meals, entertainment, design, and, of course, ostentatious attire. When it comes to big large Asian weddings, it tends to be a beautiful event.

Bright, beautiful South Asian outfits can cost hundreds or even thousands of dollars, despite the fact that they are frequently worn just after before being tucked away in boxes and dusted.

However, as BBC Asian Network has discovered, some individuals have been using “pre-loved” as a substitute that may be better for the environment and your bank balance.

Anoli Mehta adopted the idea for Eastern clothing after splurging a fortune on new garments over an extended summer filled with weddings.

She claims,” I was sitting on 10 clothing at the end of the year that I honestly was n’t going to wear again.”

imagePhotographer Sheena Sabharwal Anoli Mehta wearing a blue and white floral shirt. Sitting in front of a green wall with leaf wallpaper.Photographer Sheena Sabharwal
People are beginning to give their Eastern clothing a new lease on life, according to Anoli Mehta.

It has been argued that renting clothing may not be as environmentally friendly as previously believed.

With billion of boxes delivered each month, website orders contribute to the large portion of the UK’s carbon emissions that are caused by transportation.

However, Anoli believes there is a benefit to taking into account the lengths some people now go to in order to buy their expensive equipment.

She claims that” buying clothes is time-consuming.”

” To buy them, it’s expensive and some people end up flying to India or Pakistan,” which has a significant negative impact on the environment.

imageGetty Pictures A male groom dressed in South Asian outfit. There is a sparkly red headwear with golden patterns running across. He is wearing a golden and red outfit with intricate and shiny patterns running throughout. Behind him are red lights decorating the wedding venue.Getty Pictures
South Asian marriages frequently feature elaborate patterns on the wedding attire.

While the use of second-hand clothing programs in general has increased, some believe the platforms have not been as successful for South Eastern clothing over the years.

Without many success, celebrities like Amna Saeed have posted their clothing on those more well-known websites.

She was attempting to buy her marital lehenga, a colorful, much, ankle-length skirt worn with an outfit that was” collecting dust in the closet.”

Amna, a Windsor resident, says,” I was n’t really expecting to sell it [there ] and thought nobody would buy it because it is not new.”

Her dress was sold within three weeks after she discovered a similar platform that was focused on South Eastern fashion.

Eight years after her special morning, she was able to get back just under half of what she had actually paid for it.

She claims,” I have so many wedding and Eid garments that I’ve actually worn once, so I think I need to clean them out.”

imageAli MohammedMohammed standing in front of the back of a house. Faint bricks in the backgrounds. He is wearing his wedding shiwani which is white with red and gold embroidery.Ali Mohammed
After his own ceremony, which left him with a variety of clothing to choose from, Mohammed was inspired to build his very own system.

Mohammed Ali, who is 28 years old, co-founded the game Amna used to promote her clothing line.

After observing a difference in the market following his own ceremony, he founded Dazzle and Bloom in 2021.

Nothing was really made for us, he claims, so we first started looking for a program where we could buy our Eastern clothing.

We’re really so large and colorful in everything we do at Asian parties.

However, he believes that people are today” considering conservation and the cost of living” as well.

Anoli, who has launched her own system like Mohammed, believes that more culture-specific sites is encourage people to adopt “pre-loved” clothing.

Anoli claims that ever since she began writing Circular Threads, “people have really understood that outfits do survive more than one life.”

” Seeing mothers arrive with their daughters and inquire,” Why have n’t we done this before?” was “humbling.”

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