Following the getting of its first No. With their Finale” Find Up” in August, NewJeans, which features Minji, Hanni, Danielle, Haerin, and Hyein, made its U.S. award debut at the Billboard Music Awards 2023 on Sunday. This was their first and second passage on the banner 200 albums table. The K-pop group entered the stage to perform their hit singles” Super Shy” and” OMG.”
Hanni told WWD,” We practiced a lot and made certain we were all on the same page about the power and effectiveness we wanted to portray.” Haerin continued,” We’ve put in extra effort.”
Fashion is an integral part of NewJeans ‘ performances, and it was n’t different at the BBMAs, as the “bunnies” — the moniker given to the group’s online fans- came to understand. The K-pop stars wore schoolgirl outfits reminiscent of Britney Spears ‘” …Baby One More Time” video, channeling preppy inspiration with Y2K elements.
” It has a university appearance that complements the performance’s introduction and emphasizes each member separately!” Personally, I also thought the” OMG” outfit was really sweet and lovely. said Hyein. ” Our artist always makes a lot of effort to have subtle variations in detail that, depending on the part, represent their character and picture on stage.” Hanni continued,” All while keeping us in line with the same theme and vibe of clothes as a group.
Yet the K-pop market, which is accustomed to seeing its performers reach soaring numbers in sales and streamings, views NewJeans as a trend. The team, which received five BBMA nominations this year, debuted its first video in July 2022, and in May, it became the fastest K-pop work to reach one billion Spotify streams. Additionally, they have gathered ambassadorship agreements with prestigious luxury style homes.
” I love the brands I work with so much, and I ca n’t wait to see what we’ll work on next!” Minj, who in February was appointed adviser for Chanel’s Beauty, Fashion, and Watch & Jewelry, said.
Danielle revealed that her love of great trend began when she was a young child. She was hired by Burberry in January and Yves Saint Laurent Beauty in March. ” I’ve had quite a blast dressing up, choosing pretty clothes, and even styling my products ever since I was much!” I recall visiting my grandparents ‘ home and dressing up as a princess or rock star by borrowing their expensive clothes! Being styled for the first time was so interesting and brought up so many wonderful memories! I simply believe that there is no end to style and that anyone can achieve their goals. she remarked.
Haerin, who has served as Dior’s embassy since April, praised the connection between music and style. Each actor has a distinct personality, and I believe they all have an impact on one another in different ways, she said. Danielle continued,” There is such a wide variety of clothing out there, and it is very exciting and effective to the visitors to see how artists can get their personalities and characters through their design.”
Hyein became the youngest Louis Vuitton embassy in December when she was just 14 years old, adding to the team’s influence in vogue. Hanni has been an adviser for Gucci since October 2022 and for Armani Beauty since February.