Visitors wo n’t just be seeing a significant exhibition of vintage clothing created by more than 50 designers when” Fashioning San Francisco: A Century of Style” opens at the de Young Museum in January 2024. Additionally, they will get to test these clothes on—not physically, but almost.
The exhibition will be constructing an engaging dressing room that uses the software company’s augmented reality mirrors in partnership with Snap Inc, which is the source of Snapchat. The booth invites guests to see a picture of themselves nearly dressed in one of three evening wear ensembles created by Bay Area-based clothing artist Kaisik Wong, Italian couturier Valentino, and European designer Yves Saint Laurent. The clothing will be further customized by Snap’s technologies to meet various sizes, shapes, and genders.
Rajni Jacques, the global brain of fashion and beauty at Snap Inc., said in an email,” We’re excited to empower fashion by giving visitors the chance to test on timeless style they otherwise might never be able to with the help of virtual reality.”
The assembly “offers the unique opportunity for visitors to join in the show and publish themselves into the show, so to speak, by nearly trying on classic ensembles and gowns from the collection,” according to curator Laura L. Camerlengo via email.
Snap Inc.’s mixed reality picture is shown here.
” Fashioning San Francisco,” which has been in the works for more than ten years, will sign the city’s fashionable record and investigate how style has intertwined with the Bay Area community over the past decade. The exhibit raids the Fine Arts Museums of San Francisco ( FAMSF), the umbrella organization in charge of the de Young, displaying items from early 20th-century haute couture to modern clothing, many of which were donated in the past by Bay Area women philanthropists.
First European evening wear by Callot Surs and Lucile, opulent pieces by Western fashionistas like Christian Dior and Pierre Balmain, tiny black gowns by Karl Lagerfeld and Oscar de la Renta, and empirical works by Japanese artists like Rei Kawakubo and Yohji Yamamoto will all be on display. These plans may be combined with the tale of San Francisco’s recovery from the devastating earthquake of 1906 into a growing district.
Valentino Garavani, 1987 night outfit. Randy Dodson, kindness of the San Francisco Fine Arts Museums.
Evening ensemble by Yves Saint Laurent: blouse and skirt ( Fall/Winter 1976–1977 Haute Couture ). Randy Dodson, decency of the San Francisco Fine Arts Museums.
According to Camerlengo,” Classic clothing histories have celebrated the so-called “major” style cities—Paris, London, Milan, and New York. ” I enjoyed learning about how San Francisco’s fashionable histories were and are significant people in the national and international fashion surroundings, whether they be those of nearby fashion designers like Richard Tam and Kaisik Wong or retailers.”
She cited the early 1900s as the city’s emergence of high prada. It occurred not only as a result of San Francisco girls purchasing such items from upscale department stores, but also due to unique trade pacts between the state’s manufacturers and the Fédération des Haute Couture et de la Mode in France. She continued,” Our lively philanthropic sector encouraged the use of prada to high-profile events, driving sales,” at the local level.
Evening ensemble by Kaisik Wong ( 1985 ). Randy Dodson, kindness of the San Francisco Fine Arts Museum.
The FAMSF curatorial team and Snap collaborated tightly to record the information of the three clothes in order to create the A. R. practice around the show. The A. R. picture, which will be created alongside the de Young with unique components, will then be filled with lively 3D variations of the appearance. The ultimate objective, according to Jacques, is to maintain the models ‘ integrity and do everything in our power to preserve their story.
Snap’s A. R. mirrors, which have so far mainly been adopted by retailers like Nike, will make their exhibition debut at the event. Additionally, it adds FAMSF to the technology company’s expanding roster of historical partners, joining the likes of the Louvre, which recently debuted its Egypt Augmented system made possible by the A. R. technology used by Snap for its multi-part Monumental Perspectives project, and LACMA.
According to Thomas P. Campbell, CEO and chairman of FAMSF,” Fashioning San Francisco” chronicles the ways in which type in the Bay has evolved over years.” ” Our readers will have the chance to visualize themselves as a part of this story and to visualize their role in charting the state’s second fashionable book,” according to Snap.
From January 20 through August 11, 2024,” Fashioning San Francisco: A Century of Model” will be on display at the de Young Museum, located at 50 Hagiwara Tea Garden Drive in the city.
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