The space, open from today (5 December) to 31 January 2024, marks John Lewis’s first pre-loved pop-up in the luxury fashion market.
Located on the second floor of the fashion department in Peter Jones, the pop-up features a selection of luxury products from brands including Goyard, Chanel, Moncler, Gucci, and Loewe.
Sign of the Times was founded in 1976 and sells pre-loved designer goods from brands including Chanel, Prada, Gucci, and Ganni. It has acquired the assets of rivals PapillonKia and Cudoni this year.
Beth Pettet, head of category fashion brands at John Lewis, said: “We’re proud and excited to introduce Sign of the Times pre-loved clothing and accessories into our Peter Jones shop. This is our first pre-loved fashion pop-up, offering a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop. A pre-loved item is the perfect present to give this Christmas.”
Antonia Johnstone, the owner and CEO of Sign of the Times, said: “Sign of the Times started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brand’s heritage, location, and passion for customer service. We are excited to curate a beautiful selection for the Peter Jones clientele so they can experience pre-loved in all its sustainable glory this Christmas.”