Anathi Boitumelo Tshaka ( 23 ), a aspiring fashion designer and founder of Alexandra’s Thee Eversmile Clothing brand, has never let her circumstances prevent her from achieving her dream of owning a clothing brand.
Tshaka is inspired by her love for art, even though she did not attend any clothing school. Her early artistic and creative interests stem from her early work, which included some drawings and models. In January 2022, she launched her clothes line.
“ I started Thee Eversmile Clothing in January 2022, driven by my love for art, fashion, and the desire to provide a platform for self-expression through clothing, ” she said.
Tshaka described Thee Eversmile Clothing as a company that creates a system for local artists to display their work through cultural activities and offers customized apparel to fit different tastes. She has collaborated with a number of Alexandra-based musicians, including Unimab Events & Media.
Tshaka designs sweatshirts, jackets, T-shirts and denim trousers to suit various people’s styles.
“With me, it ’s more of artist’s society, since I’m sponsoring social events for local musicians. I feel that each one of them has his/ her tone. Nearly every designer uses clothing to express themselves, and each has a unique style and preference in what they wear. It’s easy to identify if he is a pantsula or skrr-skrr therefore I style garments that will fit everyone’s style. ”
Anathi holds events thrice a year for Alexandra-based artists, poets, and performers so they can be recognized, connected, and able to form connections with other township artists.
I firmly believe in fostering harmony and am passionate about giving artists more freedom. Our social situations, which were first introduced in 2022, feature various ideas that aim to promote art and build relationships with the artistic community. ”
Tshaka said that the musicians she works with, who constantly remind her of the positive things she has accomplished and who also have a slogan that reads,” Blissful trip continues,” keep her moving in times of difficulty.
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