With one store already established in San Francisco, Fendi is expanding in northern California with a second outpost recently unveiled in the Westfield Valley Fair shopping center in Santa Clara, Calif.
The new 4,700-square-foot location features men’s and women’s ready-to-wear as well as accessories housed in a space with a modern design. It joins other luxury brands at the shopping venue, including Valentino, Loewe, Gucci, Coach, Louis Vuitton, Prada and Saint Laurent.
The store’s facade has contemporary marble arches, recalling the architecture of Roman churches and the Italian label’s Palazzo della Civitá Italiana headquarters in Rome.
Upon entering the retail space, there is a central display showcasing the brand’s iconic handbags. Menswear and womenswear are housed on each side of the store, distinguished by different colors. On the left-hand side, rose and ivory tones dominate the area to play up the femininity of the women’s merchandise. On the right-hand side, the color palette changes to green and yellow for more bold hues where men’s clothing and other goods are displayed.
Hiding a ready-to-wear salon is a white marble niche behind which guests can experience the brand’s selections in a private room. The salon includes Fendi Casa seating and carpet featuring German fashion designer Karl Lagerfeld’s signature Karligraphy motif. For decades, Lagerfeld was the creative force behind Fendi’s furs and ready-to-wear, before he passed away in 2019.
Fendi opened its first San Francisco store in 2017 at 195 Grant Avenue near Union Square. The two-story location is elegantly designed and spans 5,250 square feet. That same year, Fendi announced a U.S. expansion, soon opening a boutique in Dallas and a new store in New York’s SoHo district.
In Southern California, Fendi has a stand-alone outpost on Rodeo Drive in Beverly Hills and a second location at South Coast Plaza in Costa Mesa.
Fendi was founded in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Rome. Since 2001, it has been part of Paris-based LVMH Moët Hennessy Louis Vuitton while retaining its headquarters in Rome.