Following a furore of negative website reviews, clothing store Shimamura Co. pulled a number of baby products from its Birthday company on July 30.
Ken Kagami and the actor collaborated on the line.
It includes darling little socks emblazoned with the not-so-cute declaration,” Dad does n’t take care of me at all”.
” Dad often comes home later” is likewise splashed across a matching headband.
On X, previously Online, users slammed Birthday’s now-deleted blog advertising the products.
One response read,” Those items are disrespectful to parents who are working hard.” Another echoed it, saying,” These merchandise greatly criticize parents”.
The firm responded,” We always intended to promote physical bias”.
We sincerely apologize for any inconvenience caused by the gestures used on our goods. After carefully considering the suggestions we received from our clients, we have decided to discontinue profits of the materials”, read a statement posted to Shimamura’s Birthday accounts.
The explanation has since been placed beneath the company’s profile, which reads,” We support moms and dads raising children all over the country”!
Selling were halted less than 24 hours after the July 29 transfer.
MOMMY’S FAVORITE?
Repossessions have consolidated their net clout thanks to Shimamura’s use of destruction control, even though the items are no longer available on the company’s website.
A Shimamura public relations official told reporters that” these products were intended to express what is said in everyday conversations between parents and kids.” We always wanted to deceive or market sexual discrimination.
That may work for a cover that says,” You’re always lovely, Mommy”, but experts feel otherwise.
People have a deeper problem by covering children in this kind of clothes. Another is what putting these “daily meetings” on clothes methods in the context of Chinese culture.
Tomomi Shinada, a professor at Josai International University and the author of a book on parenting in Japan, said,” Those materials were meant to speak for parents, but the issue here is making children put on these outfits before discussing what the word means.”
She said,” Those products assume parents ca n’t tell apart the personalities of their kids.”
Shinada also emphasized the dangers of items like these.
Although a T-shirt with the phrase” I prefer Mom” might seem less obscene, consider that young children and infants have no say in what kind of clothes to wear.
She claimed that perpetuating outdated beliefs that may prevent development makes it worse for children to be forced to wear this clothing throughout the nation.
Simply put, the Birthday collection supports the notion that women should spend more time with their kids than people.
People spend four and a half more of their days doing housework and caregiving responsibilities than their husbands, according to a federal survey conducted in 2022. Running parents with children under the age of 6 were polled by the study.
” Mother still have more responsibilities for taking care of kids and housework. However, younger generations are more likely to break those responsibilities and spend the same amount of time sleeping,” Shinada said. ” So, I believe there are a good number of families that are saying,’ Dad does n’t take care of me at all’ does not reflect their actual situation”.
WORD CHOICE IN DISCOURSE
Some cooked responses on X criticized the clothes as “discriminating against males” and “using kids for hate speech against parents”
Yuiko Fujita, who teaches at the University of Tokyo, is afraid of this wording.
” We need to be mindful”, the associate sociologists doctor said, elaborating that” to differentiate” refers to a situation where people in morally weak positions are mistreated.
According to Fujita, “individuals who are originally in the majority and not likely to be mistreated have been increasingly insistent that they are currently experiencing reverse discrimination on social media.” We must take into account the circumstances that give rise to these responses.
( Shori Tabuchi and Jin Hirakawa wrote this article. )