DIGITALIZATION OF APPAREL WHILE IT IS STILL IMMINENT
Although the business needs to standardize the characteristic across all products, it is not yet prepared to take us on a modern catwalk.
It takes more than just developing an AR mobile apps to achieve this goal. The digitization of their products must be given priority by businesses. This procedure has generally been pricey and difficult to understand. Many companies do n’t have readily available 3D models of their products, and those that do rarely see them are left in the care of interior design teams, making them unusable for online try-ons.
The technical challenges specific to material modeling and simulation for online fitting add to this barrier. Video games are a well-liked case. Developers still run into computing challenges when trying to accurately simulate fabrics on characters.
Outside of sport situations, like AR, where real-time estimates of the person’s physical body are required, as well as other factors like illuminating the simulated clothes so that it drapes and moves on the body as intended, this becomes even more challenging.
Even the most recent solutions, like Shopify’s mobile app, which allows businesses to scan and build 3D models of their inventory, fall short of effectively simulating how a user would wear clothing.
Fashion brands may direct investment toward their R&D teams and concentrate on making their natural inventory digital while the digitization of apparel is still in its infancy. Therefore, such “phygital” goods can be fed into AR apps, allowing users to more precisely assess product fit.
Limiting carbon emissions is just one outcome; the others add value to the customer while lowering millions in profit running costs.
There are some third actions already in place. You can see how things will appear on pre-made models of various sizes and skin tones thanks to companies like Google and Nike. However, if we want a solution that is both efficient and flexible, we should concentrate on standardizing fashion e-commerce with online try-on smartphone apps.
Santa may be able to breathe a little easier as he makes his rounds if companies follow this phone and start stuffing shoes rather than cardboard boxes next month.