Nagata Hangers wants its goods to be both practical and a reflection of the best Chinese design.
The vintage wooden product has not changed much since the Nakata family opened their factory in 1946 that specialized in clothing hangers. However, Nakata Hanger’s fans would n’t want the product to change.
According to Mark Cho, co-founder of the Armoury, a men’s clothing store in Hong Kong and New York that sells Nakata straps after using them for ten years, the hanger design is crucial. The garment’s shape and condition are greatly preserved thanks to the thick arms and curved back of the rack.
The garment will stretch out in uncomfortable ways that are challenging to undo if the hanger is too thin or inconsequential. A solid wood strap with a secure rope will also last for many years. ( Mr. Cho took a tour of the Nakata shop the previous year. ( )
Recently, I lightly set my leather coat on the back of a chair when I walked into the Nakata Hanger showroom in Tokyo. However, Shuhei Naga, the president of the company’s parent company, Nakta Kogei, quickly handed me an opulent cherry-red hanger. How can I ever return to using standard straps, I wondered? “”
The company was founded by Mr. When Kata’s paternal father came home from World War II, he ran into a hanger maker. As a result of ongoing desire, the business began to supply clothing lines like Comme des Garçons, Yohji Yamamoto, and Issey Miyake in the 1980s. Since there was no computer at the time, each business had to make a beautiful product display decision, according to Mr. And the hangers were crucial for each brand’s visible idea, according to Kata. ”
However, Japan’s business was in trouble by the 1990s. My father, the former president, launched the company website in 1997 and began selling straps electronically in 2000, he said, adding that Nakata’s workers ‘ talent has given the hanger a unique presence on the international market. In addition to what the financial industry refers to as light label goods, or products that other brands may brand, Nagata even manufactures clothes brushes, shoe horns, clothing racks, valet stands, and kimono hangers. ( )
Now, the Toyooka, Hyogo Prefecture stock produces the clothing hangers. 40 artisans work there, and it takes them a few days to complete one strap.
Nakata Hangers are simply made of European walnut because Mr. It can be polished to a clean finish and is fairly difficult, according to Kata.
We produce thousands of different strap forms, including sizes for men, women, and children.
Additionally, straps have the ability to be personalized by silk-screen producing or laser engraving, which makes them well-liked gifts. Hangers can get customized with each guest’s name in Japan, where attendees receive gifts for attending the wedding, according to Mr. Nagata, a reference to the hikidemono custom. Additionally, they have been presented at business activities and markings.
Mr. was the idea behind the product. Although it was Kata’s plan, the business motto of his grandfather, Fuku wo kakeru, or” Hanging attire is happiness,” had an impact on him. “”
Mr. The company’s second generation leader, Nagata, was elected president in 2017 and has made a realization of one of his fathers ‘ dreams by exporting its goods to other countries. They are currently being shipped from Japan abroad; stocked at the Armory’s retail locations; and offered for purchase electronically by Arterton, a London-based shop, and on AmazonU. S.. page.
Individual hangers cost between 2,000 and 30,000 yen ($ 13 ). 40 to$ 200 ), and a unique hand-lacquered painting of Mount Fuji costs 165,000.
Mr. According to Kata, he wants Chinese art to be known to everyone else. He stated,” Our objective is to discuss the potential of hangers and to show beautiful craftsmanship.” They’re great for your feelings as well as for garments, according to experts. ”