More than 40 years have passed since MTV first entered the scene and revolutionized songs. The Buggles ‘ broadcast of” Video Killed the Radio Star” on August 1, 1981, marked the cable television network’s debut, and the rest is history.
MTV has offered basic logo T-shirts throughout its history, but it was n’t until now that it began to offer its first lifestyle collection.
Paramount Global and Capelli Sport, a 30-year-old maker and supplier of clothing, footwear, and accessories, have partnered to enter into an agreement that will allow for the licensing of an assortment of co-branded MTV activewear for both men and women.
According to Barry Shashoua, executive vice president of Capelli New York, the collection is a” true sports line” and comes in eight different colors and patterns for women.
The men’s selection includes joggers, hoodies, and jackets in addition to professional mesh T-shirts and smooth half zips. The women’s clothing line includes longline seamline underwear, performance T-shirts, long-sleeve cropped tops and unitards as well as pants. Hoodies and joggers are also included.
According to Liz Altirs, artistic director of Capelli Sport, “MTV revolutionized how we saw tunes in 1981, and now we’re translating that energy into life clothing for a fresh generation.” Without sacrificing style, comfort, or achievement, we aimed to acknowledge the unity of clothing, sports, music, and dance. We have combined cutting-edge fabrics with useful knit-in branding treatments and four-way personal stretch jacquards. Everything has a groove and is made to proceed.
All of the designs feature co-branded detailing on arms, waistbands, and other locations. The styles range from noisy allover patterns in roll colors to more traditional designs.
The clothing selection ranges in price from$ 55 to$ 160 and is available on both the Capelli website and Amazon.
Shashoua claimed that the relationship developed as a result of Capelli’s Nickelodeon licenses, which allowed the network to produce outdoor soccer, football, and other ballparks.
He said,” We were looking for a partner for apparel,” and then he started talking to Paramount, the company that owns both MTV and that children’s skewed channel.
Shashoua claimed that despite being the owner of the Caribbean Joe and Ellen Tracy companies, Capelli has been concentrating more on activities and clothing over the past 11 times. Therefore, he said,” We thought MTV would be the perfect match when we realized Nickelodeon was not the right partner with which to do clothes.”
As MTV celebrated its 40th anniversary two years ago, senior vice president of softlines for Paramount, Joann Guevara, said that it leaned more strongly on its origins. Therefore, when Capelli approached the business, they came up with ideas for how to “celebrate adolescent culture and get what that represents on clothing pieces.”
She claimed that the line represents the” second move into true performancewear” as well as the first move into life clothing for MTV.
The selection may be promoted through movies, social media, and advertisements on websites geared toward young people. The cast of the real contest program” The Challenge,” according to Guevara, will also be sporting the Capelli MTV line.
The two businesses intend to work together in the future if the range is effective. This is the first stage, Shashoua said. He can see the MTV set growing in the future because Capelli Sport manufactures a wide variety of health products for different companies, including dumbbells, yoga mats and pickleball hoops.
Before adding another divisions and bringing it to retail, however, we must strike a home run here, he said.