Mumbai: Amazon Fashion has announced the release of its latest plan,” Fashion on Amazon, Har Pal Fashionable”, featuring Bollywood actors, Ananya Panday and Aditya Roy Kapur for the first time together. The battle looks to identify the business as being a one- stop net destination across clothes, shoes, watches, accessories etc. that enables customers to place their looks up, with features like’ wear it with’ suggestions from leading brands and convenience features like’ simple returns’,’ strong delivery’,’ no convenience fees’ etc.
With this strategy, Amazon Fashion is looking to reaffirm its dedication to style enthusiasts, aiming to make fashion easy, advance fashion and enhance their shopping experience. Conceptualised by Media Monks, the battle went live late across Television, Outdoor, Digital Video and Social Media.
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The campaign’s focus is on the ideas of putting together a fashionable outfit and finding the ideal combinations for a full look, such as glasses, watches, shoes, etc. Women, according to the company, frequently find it more difficult to coordinate and accessorize their common outfits, while men have similar difficulties, especially when traveling or leaving the house for work. In the firstad movie, Panday creates a head-to-toe popular seem while Kapoor views it as a laborious endeavor. Kapoor is seen getting ready to leave in the next ad movie, but Panday explains that he is only half there and uses the” Don it with” feature to help him find matching accessories like watches and loafers to complete his look. Both the films, aim to show Amazon Fashion’s shipping on time, quick returns and no convenience fee, and vast selection which makes it easy for her to be’ Har Pal Fashionable’.
” We are excited to introduce our new campaign,’ Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to make Amazon Fashion the one-stop online resource for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like’ Wear it with’ suggestions from top brands. We make an effort to continuously improve the fashion shopping experience with added convenience features like simple returns and quick delivery without charge. said Pragya Sharma, Director- Consumer Marketing, Amazon India.
” As a big fashion enthusiast, I constantly strive for effortless style. I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. To always getting your delivery on time on Amazon Fashion, takes the guesswork out of shopping and makes creating a fashionable wardrobe simple,” Kapoor said.
Panday said,” I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s ‘ Fashion on Amazon, Har Pal Fashionable ‘ campaign, that enables customers to put their looks together, with features like’ wear it with’ suggestions, from top brands and convenience features like’ easy returns’,’ fast delivery’,’ no convenience fees’ etc.
” In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. With our extensive selection and top brands that let you create all kinds of different looks, Aditya is wowed by how effortless fashion can be on Amazon, according to Azazul Haque, chief content officer, media. Monks India.