A clothing collection is being launched by Millie Bobby Brown.

January 26, 2024

In her 19 times ( roughly 20, HBD), Millie Bobby Brown has accomplished more. than I’m probably going to do in my entire life. Her product, florence by mills, is used by actors, writers, and business owners. It sells cosmetic, skin care, fragrance, pet products, coffee, as well as clothing. Yes, Brown is revealing her most recent business opportunity to ELLE.com today.

Since she became popular as Eleven in Stranger Things when she was 10 years old, Brown has been directly in the open attention. She claims that one of the main reasons she wanted to start Florence by Mills Fashion was so that girls like her could play with their clothing choices. She claimed that this practice helped her develop her sense of style throughout youth.

Convenience is the main theme of the album collection. She’s a busy person who really wants to wear some sweatpants while working on Stranger Things ‘ last year, writing and publishing her tale, and organizing her marriage to fiancé Jake Bongiovi. And who among us ca n’t relate to that, right? ( The sweating portion, specifically. ) Before the statement, Brown and I caught up to get As to all of your questions. Continue reading for more.

What motivated you to enter the fashion industry and was clothing often a part of your company’s strategy?

I never imagined spending much time exploring with Florence, but the more I moved, I realized that I could accomplish whatever I set my mind to. I can make everything for people who are similar to me that feels genuine. Whatever I want or whatever comes to mind during the day, I believe that perhaps someone else is also thinking, and if I may make that and get that shop, it will be very satisfying.

I was 10 when Stranger Things took off. All these prestigious clothing brands wanted to type me because I was attending these occasions and ceremonies. The only time I dressed, aside from for festivities, was to go to work because I had no idea what my personal type was. I used to wonder,” What is my personal style?” as I grew older. I did n’t know my style, but many of my friends already knew theirs. Fashion has always been evolving in my opinion. It’s substance, and I wanted to make something so that girls who are going through a similar experience would have access to resources to try out cutting-edge new outfits, styles, or phases. In order for my generation and my statistical to feel as though they have that one corner—even if it’s a spot in the back—they have what they’re looking for and they can afford it, I wanted to be able to create something that was available to them.

And have you already made up your mind about your specific design?

Because I roll out of bed to go to job and simply put on whatever is in front of me, my area has a bridge. However, everything is plush and luxurious.

I’m into a hippy feeling, if I had to describe an visual. something very pleasant and loose-fitting. I prefer lighter hues. I’m not particularly femme; occasionally I feel [femme], and other times I do n’t. I occasionally dress like whatever my fiancé wears.

I’m not interested in making it if one person ca n’t wear it. Somebody needs to be able to use it.

Did you have any particular designs in thinking that you were certain you wanted to develop?

I want to be able to go to bed wearing hero clothes. We need to create boxer shorts for girls, was practically the first thought that came to me as I was creating [this collection].

Is that what we should anticipate seeing: cozy sleepwear? Will you also provide pattern parts?

I wanted to develop materials that were incredibly springy and gentle so that girls could go to school, work, and other places with ease. I want people to feel comfortable going outside while still wearing underwear. I enjoy that. To work, I want to use pajamas.

I could follow trends, but Florence is n’t interested in doing so. There is a lot of that going on, particularly on social media sites where you can temporarily feel like everyone is doing it. I’m not sure if that’s the concept I want to convey. All is unique in their own way. Everyone has a different view, so I want people to be able to truly type their own fashion, judgment, and view with grace, whether it be with our clothing, coffee, makeup, or skin care. Not everyone needs to make their caffeine the same way!

a group of women in pink and purple clothes

Courtesy of firenze in factories ‘ style

What sort of connection do you have with the customers of Florence?

We actually enjoy listening to our home and customers. They tell us what they want or want to view, and we make an effort to fulfill their requests. They are more aware of the business space than we are. I want to be able to provide them with that resource when they go into stores and they ca n’t find something that works for them, fits their skin tone, or fits to their body.

So your objective included equality?

I’m not interested in making it if one person ca n’t wear it. It must be suitable for anyone. When we [went ] into clothing, the brand value remained the same. I entered that mindset with makeup and skin care. And throughout every meet, we stayed true to that. I saw to it that we had travel in the largest size. I made certain we were using stretch fabrics, which are more appropriate for women to wear while working. I’m not going to use anything skintight to my body if it’s that day of the month—this is my great thing—and I have my time.

Thank you for that. What do personal style and fashion mean to you, finally?

It means, like, you know, self-expression! I’ve been asked this question since the end, and each time I have responded,” It means this!” However, I’m not certain if it really means something to me. I dress up, but I do n’t fit into the clothes. It’s of, OK… when I’m on red carpets and they inquire as to my attire.

Truly, it’s about self-confidence in my opinion. All I want is for everyone to think as good as they may. Nobody could have worn that dress much if that’s what Florence gives women when they wear it. In the end, that’s what clothing means to me: making people feel content and self-assured. Developing people off rather than raising expectations is the goal.

Clarity has been added to this discussion.

Headshot of Meg Donohue

Meg is the Associate Fashion Commerce Editor at ELLE.com, where she conducts product testing, trend research, and searches for solutions to all of your pressing queries. She also contributes to the regular paragraph Same Same But Unique. Meg has recently contributed to Town & Country and Cosmopolitan. Travel, bull soup, and conservation are some of her interests. She’ll never give up on wanting to go on a One Direction meeting visit.
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