Kylie Jenner’s clothes range Khy slammed by social style advocates

Economic organizations have criticized Kylie Jenner for the series on her new fashion label, which is entirely made of plastic.

The reality star is accused of “perpetrating the fast fashion business” with her range of dresses, tops, garments, and shorts from her company Khy, which are produced using fossil fuels more than green components.

Of the 38 products from her latest set of ‘ sinuous and smooth’ grid items, which was released on February 28, all are made of synthetics– quite as fabric, nylon, polyester, or a combination.

Khy also has a large selection of faux leather goods from the brand’s first collection, which is made of Polyurethane ( PU) leather, a plastic substance created from a synthetic polymer.

The market for faux leather, or what has been renamed “vegan leather,” was estimated at$ 35.4 billion last year, which is now contributing to a significant increase in the use of PU leather as a cheap substitute for leather in clothing.

The material, however, is not meant to last, is prone to cracking, and wears down more easily.

Kylie, 26, was awarded Best Vegan Fashion Moment at the PETA Fashion Awards in December for Khy’s use of cruelty- free, faux leather, despite the material’s not- so- eco- friendly plastic element.

Emma Hakansson, the founder of Collective Fashion Justice, stated in Daily Mail.com that Kylie’s brand perpetuates our overproduction and consumption crisis by campaigning against “fashion injustices in supply chains that harm the planet, people, and animals.

‘ These garments are not designed to last, they’re built around short- lived trends with no respect for the people who made them, the planet, or life on it harmed in the process.

‘ The making of fashion that harms people, animals, and the planet is ugly to look at, and we deserve garments that are beautifully made, not just nice to wear.,’ added Hakansson

‘ While animal- derived leather is one of the most climate impactful, cruel, and destructive materials in fashion, referring to these garments as made from’ vegan leather’ is disingenuous – these clothes are not made with any commitment to animal protection or sustainability, only profit.

‘ Nearly 69 % of clothing today is made from fossil fuels. We cannot curb the climate crisis while wearing plastic rather than plant- based, recycled and bio- based materials,’ Hakansson saaid.

The Khy brand, which released its first drop in November last year, does n’t have any information on its website regarding ethical or environmental standards, which has become a norm in the designer industry. Kylie’s Cosmetics has shifted to cruelty-free and vegan products.

Khy aims to redefine the modern wardrobe by providing edited collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles, rather than the website simply states:”…

We hope that Khy will be a platform that offers access to incredible fashion for everyone by collaborating with well-known brands and global designers.

The SKIMS brand, which her sister Kim’s sister Kim’s, received a one out of five ethical fashion rating from the environmental advocacy group Good On You, stating that it’s a brand you should “exclude.”

This company offers insufficiently important details about how it minimizes its effects on people, the environment, and animals. You have a right to know how the products you purchase affect the issues you care about, according to the organization’s website.

‘ SKIMS is rated” We avoid” overall,’ it adds.

Its CEO, Gordon Renouf, stated to the Daily Mail.com:” When considering the sustainability of a brand it’s important to look at the full range of impacts, particularly on the environment and the workers who produce the clothing.

Brands are required to be completely open to their customers about the sources used, the location of manufacture, as well as their entire supply chain, and how it affects important issues like resource use, greenhouse gas emissions, water use, air and chemical pollution, working conditions, and living wages.

Speaking to Daily Mail.com, Hakansson added:’ The Kardashians have a track record of prioritizing profit over the lives of those making their clothes, and the planet we share.

‘ Skims received an appalling rating for their supply chain transparency.

Brands that conduct the right thing will typically be proud of their supply chain and inform you of it; however, those who lack information should not be trusted.

‘ With all of the money the Kardashians have, they have a duty to ensure that if they produce fashion, they do so in a way that moves the industry towards genuinely protecting people, animals, and the planet. Right now, they are choosing greed instead.’