Paris ( AP ) — A ground-breaking bill to stop the burgeoning fast-paced industry won unanimous support in the lower house of the French Parliament, making France one of the first nations to stop the flow of low-cost, mass-produced clothing, largely from China.
The clothing sector is one of the biggest contributors to the country’s greenhouse gas emissions. Setting a law in the fight against the effects of rapid style items on the environment, France is attempting to reduce the appeal of fast fashion items.
Before it can become laws, lawmakers on Thursday unanimously approved the bill, allowing it to be passed for the Senate to regard either by itself or by tweaking and sending it back to the lower house.
Christophe Bechu, the minister for natural change, hailed the ballot as a traditional move toward reining in the “excesses” of speedy style. The bill will introduce strict regulations, including a ban on advertising for the most affordable textiles and a tax on these low-cost goods.
The bill especially addresses fast fashion businesses, urging them to make their products ‘ economic impact public. This maneuver seeks to tilt the business toward more green practices, encouraging transparency and accountability.
It is a measure that promotes climate protection and aims to safeguard France’s highly prized higher style sector. By accident, this comes during a year when French President Emmanuel Macron feted comfort large LVMH CEO Bernard Arnault with the Légion d’Honneur, France’s greatest human respect, in a star- filled personal ceremony that included Beyoncé.
France, which is renowned for its prestigious brands Louis Vuitton and Chanel and LVMH, has seen its lower-end business businesses suffer as a result of fierce opposition from quick fashion retailers like Zara, H&M, and the emergence of Taiwanese behemoths Shein and Temu.
By imposing these restrictions, France aims to create a more lasting style environment and level the playing field.
But, producers such as Shein have countered the censure, much arguing that their business model, albeit quickly, effectively keeps the proportion of empty garments very small. This, they claim, contributes to reducing waste—a crucial aspect of sustainability in fashion.
Luxury tycoons like LVMH and Kering frequently face criticism for the billions of dollars in unsold inventory each year.
The bill’s supporters in France claim that it opens the door to more pressing issues, including a proposed EU-wide ban on the export of used clothing in order to address the growing issue of textile waste.