Some designs have such a range of uses that they are so eye-catching that they are adored by everyone, including Madonna and the Princess of Wales to Amy Winehouse and Michelle Obama. But that is what makes Diane Von Furstenberg’s pack gown so unique: it’s a piece of clothing that will forever be worn. ” That one tiny outfit has taught me all I know about trend, existence, women, and confidence”, she reportedly said of her creation, which is now 50 years old.
It was almost by accident that von Furstenberg fell into the fashion industry at all, and the clothing was one of her very first pieces of clothing. In 1968, Diane Haflin, as she was then known, began working as assistant to a photography ‘ adviser in Paris, where she became acquainted with various individuals working in the industry. Angelo Ferretti, who invited her to his cotton mill in Italy, where she learned about the technical elements of clothing design, and where she had discovered the shirt material she would use for her dresses.
The 1973 fashion finish dress
She already had some prototypes when she and Prince Egon von Furstenberg moved to America and impressed fashion editors Diana Vreeland with them, so she opened a store there. There, she displayed her pretty first collection of jersey dresses. Soon after, in 1972, she set up her predecessor tag.
The now-remembered published shirt gown made its official debut in September 1973 and quickly became popular. The super-soft and attractive design von Furstenberg had developed as a novel alternative to a match was a huge hit with American working women in the 1970s. ” It was a basic standard for function and a name of freedom and liberation”, writes Nicolas Lor in Diane von Furstenberg: Lady Before Fashion. This self-assured, self-assured state of mind has persisted in both her character and career to this day.
Jerry Hall strutting the finish dress down the runway in 1975.
The cover dress, which the artist called” the perfect dress to lure a gentleman and satisfy his mother,” was also flattering for all body types, comfortable, and practical, and it was also versatile in terms of where it could be worn. The dress was lightweight, machine washable, and wrinkle-proof, and it was also simple to style ( because it wraps around the body without any formal fastening ). Basically, it was a godsend for women leading busy lives.
Kate wore the wrap dress in 2014.
The dress, which von Furstenberg introduced in 1970 with a matching skirt, was partially inspired by the wraparound tops ballerinas wore. After seeing a customer wearing them all together, she transformed the look into a dress and created history.
Karlie Kloss wearing the wrap dress in a 2016 DVF presentation
The wrap dress enjoyed a lot of popularity in the 1970s, but it also has had its moments over the years. In 1997, von Furstenberg relaunched her label and by 1999, sales of her wrap dresses exceeded$ 20 million. Many of the most well-known women in the world have worn variations of the wrap dress over the years. The list includes, Kate, the Princess of Wales, Michelle Obama, Amy Winehouse, Madonna, Oprah Winfrey, Paris Hilton, Jerry Hall and Kendall Jenner, while the style has also appeared on screen countless times, including on Amy Adams in American Hustle, on Cybill Shepherd in Taxi Driver and on Felicity Jones in On The Basis Of Sex.
” It’s more than a dress, it’s a spirit”, says von Furstenberg of her iconic design, which gave women ease and independence 50 years ago, and continues to do so to this day.
