Brazilian cotton producers celebrated the 150th anniversary of jeans on Thursday night by strutting the catwalk of Sao Paulo Fashion Week ( SPFW), according to SAO PAULO ( Reuters ).
The Sou de Algodao movements organized the fashion exhibit, which featured models wearing 40 clothes made of fabric, a cotton-based fabric that is now associated with jeans.
Brazilian fabric is “indispensable” in the production of cotton clothing, according to Paulo Martinez, a Portuguese style icon who styled the present.
According to USDA data, Brazil will finish this season as the third-largest international producer, trailing China and India, and is only 400,000 bales apart from overtaking the United States in the global cotton exporter in 2023–2024.
According to Alexandre Schenkel, president of the Portuguese Cotton Producers Association ( Abrapa), demonstrating the quality of Brazil’s products to the market and customers is more crucial than the race to be the best.
With the ABR qualification, which includes a QR code on the clothes label of some national companies and enables the fabric to be linked to its land of nature, the nation monitors more than 80 % of its creation based on social and environmental standards.
For Schenkel, the airport displayed the results of the manufacturers ‘ work.
It was their produce, he declared. And everyone in the fabric ring is showcasing jeans, which I enjoy. Who does n’t keep some denim in their closet?
( Writing by Peter Frontini, reporting by Roberto Samora, and editing by David Gregorio )