AMSTERDAM
The “big shared closet” in Amsterdam is a reaction to clothes wasted and clothing industry pollution. It is described as one of the single physical centers in the world for renting used and new clothing.
Each product has a label indicating the sale price or daily rental fee, and hundreds of vibrantly colored pants, coats, or overalls are organized by brand or style.
Depending on the customer’s loyalty, how frequently they rent clothes, and how many are borrowed, the daily rental price ranges from about 50 euro cents ($ 0.55 ) to a few euros.
According to the Ellen MacArthur Foundation, a nonprofit organization dedicated to reducing waste and pollution, the equivalent of one truckload of clothing is burned or buried in waste every following worldwide.
According to the UN in 2022, the cotton sector accounts for between two and eight percent of all carbon emissions worldwide.
According to the U.N., today’s consumers purchase 60 % more clothing than they did 15 years ago, but each item is only kept for 50 % as long.
One-fourth of the nation’s water pollution and one-third of microplastic discharges into the oceans—toxic substances for bass and people—are caused by style.
All of this inspired Elisa Jansen, her two sisters, and a friend to start” LENA,” the trend library, in the heart of Amsterdam.
” Why did we start operations in 2014? She explained to AFP that the fashion industry is one of the most poisoning in the world.
In addition to drop-off and set points in another Dutch cities, the collection also has an online section.
Customers register for a 10 euro fee that will enable them to use or purchase clothing from the series. Although there are over 6,000 individuals, Jansen acknowledges that not everyone uses the loan on a regular basis. Her best goal is the quality of her clothing, and she always favors companies with a long lifespan.
When LENA initially opened nine years ago, it was “really one of the first of its kind,” according to Jansen.
Although Jansen claimed the Norwegian outlets appeared to possess closed since, related activities have been introduced in countries like Australia, Britain, Canada, France, Scandinavia, and Switzerland.