Men can now score some used Tommy Hilfiger merch more easily.
The brand is expanding its resale program with thredUP, one of the largest online resale platforms for apparel, shoes and accessories, to menswear.
The move makes Tommy Hilfiger the first brand with menswear on thredUP’s Resale-as-a-Service program.
Tommy Hilfiger launched the resale and trade-in service for women’s and kids’ apparel with thredUP in August 2022. Consumers can now resell used Tommy Hilfiger men’s, women’s or children’s items for shopping credit at tommy.thredup.com.
“Buying and wearing secondhand clothing can reduce carbon emissions,” said Rohit Burman, vice president, sustainability and inclusion for PVH Americas. Tommy Hilfiger is a division of PVH Corp. “Beyond the environmental impact, the global secondhand market is set to reach $350 billion by 2027, according to thredUP’s 2023 Resale Report – that’s three times faster than the apparel market overall. It’s a win-win when we can move towards our circular goals and drive business value at the same time.”
Working with thredUP builds on Hilfiger’s commitment to explore circular business models that keep products in use longer and help lower the brand’s environmental footprint.
“Tommy Hilfiger already outperforms in the secondhand market, and we’re proud to flex thredUP’s RaaS offering to help them expand their program with menswear,” said James Reinhart, chief executive officer of thredUP. “By offering a broader selection of secondhand products, Tommy Hilfiger is enabling more consumers to participate in resale and encouraging more sustainable shopping habits among their customers.”